Story Protocol helps creators survive AI onslaught with ‘programmable IP’ crypto

 

Jason Zhao was working as a product manager at Google’s cutting-edge AI division, DeepMind, when he realized there was a looming problem with generative AI remixing existing content into something new.

He’s since been proven correct. AI is now reading and regurgitating news articles without payment on services like Perplexity, which threatens the business model of journalism. AI is also being used to clone the vocals of artists like it did with Drake and The Weeknd for the viral track “Heart on My Sleeve.”

The track came within a whisker of gaining a Grammy nomination before Recording Academy CEO Harvey Mason Jr. realized that if neither the artists nor the label are getting paid, the music industry can’t survive.

“I think we’re at the point where you can’t ignore these questions anymore because what’s The New York Times’ business model?” Story Protocol founder Zhao asks on the line from Palo Alto.

“You have these amazing creative tools, but then you have no sustainable business model if you are an IP holder, or a platform, or an individual creator.”

Zhao adds that he personally thought the Drake and Weeknd track was “really cool,” and so was an AI-generated viral video of Harry Potter stylized as a shoot for luxury fashion house Balenciaga, but he points out that neither had a sustainable business model for either the intellectual property owners, or for the creator who was using unlicensed material.

“J. K. Rowling doesn’t win, the person who creates the video and the community doesn’t win, and so you have this lose/lose, antagonistic situation. You have The New York Times suing OpenAI.”

“And so this is where blockchains come in and where Story comes in.”

Zhao says that copyright laws were created in the wake of the Gutenberg printing press in the 15th century and have failed to keep up with changes in tech.

“We’re still basically using this pen and…

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