Sky Mavis wants to escape Discord, SocialFi boosts gaming revenue: Web3 Gamer

Web3 games won’t be using Discord channels forever, says Sky Mavis co-founder

Discord community groups for blockchain games can be overwhelming and annoying to navigate, but don’t worry — they won’t be around forever, according to the co-founder of the company behind the hit game Axie Infinity.

“The reason why these games are using Discord and Telegram to build their communities is a lot due to gatekeeping from these publishers or the app stores because blockchain games can’t get distribution from normal channels such as iOS in the same way others can,” Sky Mavis chief operating officer Aleksander Larsen tells Web3 Gamer.

Because of this, blockchain games are at a disadvantage compared to traditional ones right from the start, and developers have been forced to find other ways to get the word out without essentially resorting to mailbox flyers.

“So you’re forced to kind of build your own distribution channel which is basically Discord or your own mailing list so that you can reach your players in noble ways.”

Video game corporation Valve has long made it clear that content related to cryptocurrencies or nonfungible tokens (NFT) will not be allowed on Steam, its online retail platform.

However, Larsen thinks that as blockchain gaming gains wider adoption and more popular titles emerge, the harsh anti-crypto statements from gaming publishers will die down. When that happens, rallying a community and reaching their target audience will be easier than relying on Discord, as many developers do now.

According to DappRadar, Axie Infinity recorded 194.5K unique active wallets over the past 30 days. (Axie Infinity)

“I think we’re going to see more of that to an extent in terms of there being distribution platforms that game studios are able to tap into so that they can build up their first 1,000 true fans and the first 10,000 acquire users through traditional means,” he…


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