Should You Buy Apple Stock Following Its AI Announcements?

Tech sector analysts have Apple‘s (NASDAQ: AAPL) Worldwide Developers Conference (WWDC) circled on their calendar every year. That’s because the tech giant often takes advantage of that event to announce important news that will be relevant to its financial and stock performance. That was certainly the case this year. On Monday, the first day of WWDC, management finally made public its much-anticipated plans related to artificial intelligence (AI).

The stock jumped Tuesday due to this news. But is what the company revealed a good enough reason to buy Apple stock?

A brief look at Apple’s AI plans

Apple dubbed the AI overhaul of its devices “Apple Intelligence.” It will integrate AI capabilities into the next iteration of its mobile operating system, iOS 18, a change that will affect many functionalities of its already high-performing devices. It’s worth pointing out that those AI features will only be available on the latest versions of the iPhone (15 Pro and 15 Pro Max), and some iPads and Macs with the required capabilities. But what exactly are these features? There are too many to talk about in detail here, so let’s mention just a few.

One notable upgrade will allow users to access ChatGPT for free without creating an account through Apple’s famous digital assistant, Siri. Elsewhere, its AI-powered writing assistant will help polish people’s writing. Other AI tools will be involved in creating and editing images, searching for specific moments in videos, reading summaries of email messages without opening them, providing summaries of video calls, and much, much more.

These tools will completely transform the way people use Apple devices, hopefully for the better. But what do they mean for investors?

Focus on the bigger picture

All these nifty AI tools will be integrated into Apple’s operating systems, so they’ll be free to their users. How exactly will that help Apple, especially since few of them — arguably, none of them — are tools original or unique to Apple?

As just one example, its new writing assistant sounds a lot like one made by Grammarly. But unlike…


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