Redefining digital identity: Metropolis joins Cointelegraph Accelerator

Cointelegraph has announced that Metropolis has become the latest participant in the Cointelegraph Accelerator program. Metropolis is a 360-degree curated universe that blends commerce, properties, avatars and gaming with experiences that span both the digital and physical worlds.

While general-purpose nonfungible token (NFT) marketplaces such as OpenSea cater to a wider range of users, the NFT space is witnessing a shift toward platforms that offer a tailored experience for both newcomers and pro users, and brands who want to tap into the world of NFT have already started taking notice. Famous brands like Nike and Gucci are known for creating a $260 million side business via branded NFT sales.

Curated NFT marketplaces on the rise

DappRadar metrics show that, as the NFT trading hits $1.5 billion in volume, Blur — an NFT marketplace known for its tailored content — has the most trading volume despite accounting for 4% of NFT sales. Curated NFT marketplaces enable a focused environment for brands to generate new revenue streams through engagement with their core audience. Such platforms offer a selective content approach, focusing on quality and additional community-building tools.

Metropolis’s core platform, Metropolis X, aims to revolutionize social commerce, offering a gamified marketplace where digital collectibles unlock real-world products and experiences. It is supported by a network of over 350 top creators and brands.

Metropolis merges the digital avatar creation experience with an NFT marketplace. Source: Metropolis

Metropolis X introduces an authentic expression of identity for use across social platforms and metaverses. The platform lets customers create bespoke avatars that users can feel confident in claiming as their own. With thousands of items available, users can choose, shape and dress their avatar as they wish. Avatars update on the blockchain in real-time.

Metropolis is not the only creator providing designs for the marketplace. Hundreds of artists, creators, communities and brands have…

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