Hot off the news that the FarmVille and Words With Friends developer Zynga will release the first nonfungible token game this year, Zynga’s blockchain gaming aspirations are taking shape.
Matt Wolf, marketing veteran with experience at Electronic Arts and Sega, is the new vice president of blockchain gaming for Zynga. He’s setting up a new team, bringing a wealth of “traditional gaming” experience to play-to-earn (P2E).
In an interview with Cointelegraph, he said the talent pool in P2E gaming is:
“Off the charts in terms of economics and traditional finance firepower — incredible people. Also, on the innovation side and on the technology side, it’s off the charts.”
However, he surmised many gamers’ thoughts when commenting on the gamification elements of nonfungible tokens (NFT) and P2E games. He conceded that the level of talent with regards to gaming is “thin,” which is undoubtedly where Zynga’s credentials come in.
Famous for FarmVille, CSR Racing and Words With Friends, Zynga builds addictive “social” games that work well on mobile and while on the go. They regularly register over 100 million regular users per quarter, featuring on social media platforms and enticing users with multiplayer gaming types.
FarmVille 3, released in 2020. Source: The Drum
The P2E gaming space, by comparison, has been one that prioritizes speculation over gamification.
Ultimately, Zynga’s entry into P2E and NFTs could breathe life into a space dominated by entry-level graphics combined with excellent tokenomics.
Wolf comments that Zynga has a “strong game muscle, and we’re developing our DeFi muscle.” They’re recruiting more specialists who “have that piece of the equation.” In all, Zynga’s focus is “on the intersection of creating fun, value and purpose-built games with stability and trust at the core.”
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