In Decentraland’s third annual Metaverse Art Week held on Aug. 24–28, curators turned to new ways to utilize digital space to bring more interactive and true-to-life experiences of art.
The metaverse world modeled its latest virtual festival after the real-life Biennale art event, which utilizes public space to display art. Visitors to the in-real-life (IRL) festival can walk around spacious pavilions and working parts of the city to engage with artists and brands outside of traditional gallery walls.
Giovanna Graziosi Casimiro, the events and community producer for Decentraland, commented to Cointelegraph on this year’s design concept.
“The core value of this year’s art week is to unframe the art in spatial experiences. For that, what we did is to repurpose public space in Decentraland.”
In the digital world, art galleries and exhibitions aren’t new. Digital nonfungible token (NFT) art galleries have been implemented by companies like Spatial, and traditional art houses like Sotheby’s are active in hosting NFT art events.
Sculpture exhibition from visual artist Nick Knight in Art Plaza in Decentraland Metaverse Art Week Source: Decentraland
In Decentraland alone, there are six major art galleries hosted by big-name NFT marketplaces such as Rarible, SuperRare and KnownOrigin.
What makes this event different is the way in which visitors interact with the art. Decentraland expects sizable engagement based on metrics from past events such as Metaverse Fashion Week, which saw 108,000 unique visitors, according to the foundation.
The quality of metaverse events and avatars is a major discussion in the industry after feedback regarding quality in events like Metaverse Fashion Week. Mark Zuckerberg of Meta was recently met with criticism over the quality of avatars available in its new digital experiences.
Casimiro said this is a top priority for the Decentraland team in developing these events:
“Our team really worked hard in bringing new mechanics to Decentraland so that a lot of those art…..