Web3 is uprooting traditional entertainment industries with a new way of creating and engaging with digital content.
The industry has already seen nonfungible tokens (NFTs) display the potential to transform how television scheduled programming can be created. Increased metaverse activity began challenging artists with new possibilities for performances and connectivity with their fans.
All the use cases of Web3 technology upgrading the future of digital entertainment include one key component: ownership. Ownership is one of the defining characteristics that distinguishes Web3 activity from its predecessor.
According to professionals in the industry, it will also be a defining characteristic not only of Web3 but of the future of digital entertainment.
Cointelegraph spoke with Mitch Liu, CEO of the media and entertainment-centric blockchain Theta Labs, on what users can expect in the not-so-distant future of digital entertainment.
Foremost, ownership redirects power back to the users actually engaging with the content rather than a few powerful platforms. Liu highlights that specifically with “tokenized economies for entertainment businesses,” both users and platforms benefit:
“For platforms that embrace Web3, they gain new ways of monetization at a time when the margins of Web2 business models are shrinking.”
This comes at a time when competition within the streaming industry is driving turbulent results for service providers. According to recent reports, platforms such as Paramount+ and Disney+ saw an increase in subscribers in the last quarter. However, stocks dropped as much as 9% for the latter, and earnings for both fell short of official estimates.
Related: Social tokens will be the engine of Web3, from fanbases to incentivization
Liu says streaming wars lead to higher costs for users and more ads. Instead, he suggests such platforms need to adopt new business models which highlight user experience. This comes through ownership:
“The key is to give the users and fans a say rather than have every…..