The Ford Pro segment is growing sales at a double-digit percentage pace and driving more recurring revenue for the overall business.
It’s difficult to find convincing factors that point to Ford being a high-quality company.
While Ford might be a compelling stock pick for dividend investors, it won’t produce meaningful returns over the long term.
10 stocks we like better than Ford Motor Company ›
Every investor wants to get rich from their stock picks, and those who are patient, diligent, and lucky, just might. In the past decade, the biggest gains in the market have largely come from the tech sector. Ford (NYSE: F), a 122-year-old car manufacturer, wants to let the market know that it deserves a place in investors’ portfolios too.
This automaker’s stock has performed quite well in 2025, up 28% year to date as of Oct. 6. That’s well ahead of the S&P 500‘s gain. There is clearly momentum working to Ford’s benefit. But could this stock be a millionaire-maker for its long-term shareholders?
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One of the notable bright spots for Ford has been its pro segment, which sells vans, trucks, software, and services to commercial and government customers. It’s growing at a strong pace, with revenue up by 11% year over year in the second quarter. That was better than the business overall. It’s also solidly profitable, putting up an operating margin of 10.7% through the first six months of 2025.
“These high-margin reoccurring revenues make Ford Pro a less cyclical and more durable business,” CEO Jim Farley said on the Q2 earnings call.
Investors will also appreciate the stock’s valuation. Shares currently trade at a forward price-to-earnings ratio of 9 — a cheap entry point, and a massive discount to the broad S&P 500’s forward P/E of about 22.
Meanwhile, Ford’s dividend yield is a robust 4.7%. Investors who are interested in companies that provide sizable income streams might not need to look any further than Ford.
The best investments usually involve taking stakes in high-quality businesses…
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