The Coachella Valley Music & Arts Festival has partnered with FTX US to launch a series of NFT collectibles that includes tokenized lifetime access passes to its annual music festivals.
The iconic music festival is held over two consecutive three-day weekends every April in California, and is being headlined by Harry Styles, Billy Eilish and Ye (the artist formerly known as Kanye West) in 2022.
The partnership was announced on Feb. 2 and it will see the duo launch a Solana-based Coachella marketplace and NFTs that offer real world and virtual benefits.
One of a kind NFTs for lifetime passes? Photobook w/ 20 years of iconic photos? Redeemable experiences available for the first time?
That’s just the start. To say we’re excited about this partnership would be an understatement.
Explore: https://t.co/PDV9zeprXH pic.twitter.com/anB2PBZ6qI
— FTX – Built By Traders, For Traders (@FTX_Official) February 1, 2022
The first batch of Coachella’s NFTs will go up for auction or sale on Feb. 4 and the drop features 10 unique lifetime access passes (for live and virtual events), 10,000 tokenized photos and 1,000 digital posters that can be redeemed for a physical copy of the “Coachella | The Photographs: 1999-2019 photo book.”
The tokenized access passes dubbed the “Coachella Keys Collection” grant the holder lifetime access to Coachella’s festival experiences but all contain different VIP benefits such as secret parties, backstage access, accommodation and fine dining. They will all go up for auction and do not have a starting price for bids.
Coachella has also teased that the partnership with FTX will see the launch of virtual events that are likely to be in the metaverse.
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